Advertorial，结合了advertisement和editorial这两个词。可翻译为为“软文”、“软广”，指的是一篇文章、网页或视频，它被设计成看起来和读起来像客观的新闻内容，但实际上是一种付费广告。软文的主要目的是推销公司的产品，提高其声誉，或促进其观点，即使它可能包含有用的信息。发布软文的主流媒体公司要求贴广告标签。

Advertorial: The term advertorial refers to an article, webpage, or video that is designed to look and read like objective journalistic content but is, in fact, a paid advertisement. The primary objective of an advertorial is to market a company's products, enhance its reputation, or promote its views even though it may contain useful information. Mainstream media companies that publish advertorials require that they be labeled as advertisements.(investopedia)

Advertorial的优点和缺点：

优点：软文可以让品牌吸引其目标市场或受众，且不会让目标受众意识到正在消费付费文案；软文广告也可能比普通广告吸引更多的读者，特别是如果这些读者使用广告拦截软件。

缺点：如果一篇软文推得太紧，它可能会给读者留下对品牌和出版物的负面印象。虚假或夸大的陈述同样会使品牌失去信誉。

参考双语例句：

Stockton Johnson photographs a Barney’s New York advertorial for the April issue of Vogue Japan.

Stockton Johnson为Vogue Japan 4月刊的一篇Barney’s New York时尚软文拍摄大片。

While such an intent is apparent in the majority of cases (for example the presence of a price often notifies the commercial intent of the advertisement, or an TV advertisement is clearly perceived to be promoting a product, an “advertorial” may be considered as a misleading omission offence if its way of presentation makes it hardly distinguishable from the rest of the publication in which it appears. 

纵使商业用意在大部分情况下已属明显（例如所标示的价格通常已表明广告宣传的商业用意，又或电视广告已让人意识到是用以促销产品），如“社论式广告”（以报道形式刊登的广告）展示的方式使它难以与刊物的其馀部分区分，该广告可能被视为触犯误导性遗漏的罪行。