上篇文章：《一文了解企业社会责任报告》，我们大概了解了到什么是企业社会责任报告，本篇文章来简单介绍一下，如何编写一份企业社会责任报告。

 

Step 1: Identify key issues
第一步：确定关键问题

It's important to consider what your readers want from the CSR report, as it's them you're making it for. It doesn't hurt to do a little competitor analysis to see what similar businesses are doing, but asking some of your core readers—like your customers, employees, partners, and leads—is the best way to understand what they're interested in reading about.
读者所想了解的东西就是企业社会责任报告应该考虑的关键问题。做一些竞争对手分析，看看类似企业的企业社会责任报告会有所帮助，但询问一些核心读者，比如客户、员工、合作伙伴和潜在客户，了解他们的阅读感兴趣效果最佳。

 

The information they provide will be key when creating your report and will ensure that your report addresses all key issues.
他们提供的信息会对编写报告起关键作用，并将确保报告解决所有关键问题。

 

Step 2: Create concrete goals and performance indicators
第二步：制定具体目标和业绩指标

Now you know what your stakeholders want from you, it's time to formulate a plan to deliver your report. This is where you spell out what action you'll be taking, and how this supports your specific CSR goals.
知道利益相关者的想法后，企业就可以制定一个计划来提交报告了。即你将要采取的行动，以及如何完成具体CSR目标。

 

Be purposeful when setting your goals and identify performance indicators beforehand. It's important you're able to accurately measure and successfully communicate your progress.
设定目标时要有目的性，并事先确定业绩指标。能够准确地衡量并成功地传达企业的进展非常重要。

 

For environmental goals, this may be reducing carbon emissions by X%. When considering employment goals, this could be an X% of minority groups in leadership. Whatever your goals and metrics are, be specific and transparent.
就环境目标而言，可能是将碳排放量减少X%。在考虑就业目标时，可能是领导层中少数群体的X%。无论目标和衡量标准是什么，都要具体、透明。

 

Step 3: Bring it to life
第三步：贴近生活

CSR isn't just words on a page. It's an opportunity for organizations to show they're invested in more than just making money. It's a way to connect with stakeholders that share your values.
CSR不仅仅是报告上的文字，更是展示企业的机会，展示其投资不仅仅是为了赚钱，也是一种与利益相关者分享你价值观的联系方式。

 

Let people see the on-the-ground impact your efforts and people are having; share images and testimonies from communities you've supported. Highlight and celebrate what your employees have been achieving. It's a human approach to human issues, and that's what's needed.
让人们看到企业的努力产生的实际影响；分享企业社区的形象图和成果展示。突出并赞扬员工取得的成就。这正是我们所需要的解决人类问题的人性化方法。

 

Step 4: Spread the word
第四步：传播信息

You've worked hard on this report, you want to make sure people see it. Even if they don't read it from start to finish, it's important that people recognize your brand as adopting CSR initiatives.
企业一直在努力写报告，无非是想让人们看到它。即使人们没有从头到尾地阅读，人们也认识到企业品牌是在采用CSR举措，这一点就很重要。

 

Here are some ideas for marketing your report:
以下是一些营销企业报告的方法：

 

Create a dedicated page to CSR goals on your website
在网站上创建一个专门的CSR目标页面

Create a social media campaign to share the sustainability report
创建社交媒体活动，分享可持续发展报告

Encourage upper management to endorse the report
鼓励高层管理人员认可该报告

 

Step 5: Invite comments and contact
第五步：征求意见和联系

Receiving feedback on any initiative is an important part of the process. Invite your stakeholders to divulge their opinions on your progress, and where they believe you should be doing better.
接收任何倡议的反馈是该过程的重要组成部分。征求利益相关者对企业进展的看法，以及他们认为企业应该做得更好的地方。

 

It's great for engagement as well as your CSR goals.
这有助于参与度和企业社会责任目标。

 

CSR Reporting Best Practices
编写企业社会责任报告最佳做法

When it comes to CSR reporting, there are some best practices to follow to ensure a thorough and impactful report.
编写企业社会责任报告，有一些最佳做法可供遵循，以确保报告的全面性和影响力。

 

Be transparent
透明

It's okay to make mistakes—you know this and so do your stakeholders. What's not okay is to lie about those mistakes. Be transparent with your progress and honest about your failings. Keep your focus on the future, and how you aim to do better than ever before.
企业和企业的利益相关者都知道，犯错没关系，但是不能隐瞒错误。对企业进展要透明，企业失败要坦诚。企业要着眼于未来，以及企业如何比以往做得更好。

 

Identify clear metrics
明确指标

Measuring your CSR goals year on year requires clear metrics for progress. It really depends on what your goals are, but knowing how to measure and track your efforts is essential for sharing them with stakeholders.
每年衡量企业社会责任目标需要有明确的进展指标。实际上取决于企业目标是什么，但知道如何衡量和追踪企业进展对于与利益相关者分享进展至关重要。

 

Follow CSR reporting standards
遵守企业社会责任报告标准

There are some common CSR reporting standards that supply a framework for your report. These can come in handy if you're struggling to create your own metrics or framework:
一些常见的企业社会责任报告标准可为您的报告提供参考。如果您正在努力创建企业的指标或准则，以下标准供参考：

 

Business for Social Impact is the global standard for measuring CSR impact
企业社会影响是衡量企业社会责任影响的全球标准

Global Reporting Initiative is one of the most widely used frameworks out there
全球报告倡议是目前使用最广泛的准则之一

Sustainability Accounting Standards Board is a sustainability reporting specialist
可持续发展会计标准委员会是可持续发展报告专家

 

 

英文来源：https://alayagood.com/guide/corporate-social-responsibility/csr-report/