泛知识是指通过理解和内化之后，对「自己」有用的内容，能够对实际生活有帮助，同时拓宽认知的边界，带来自我提升和满足感

B站的ESG报告中，多次提到“泛知识”，并在英文版的ESG报告中，将其译为“pan-knowledge”。以下例句均摘自B站2021年的中英文ESG报告。

纪录片是B站泛知识内容的旗帜。

Documentaries, in particular, are a hallmark of the pan-knowledge categories on Bilibili.

泛知识类的视频内容一定不会是最吸引流量的，但一定是对用户有益的。

These "pan-knowledge" videos are perhaps not the most "viral", but also surely the most beneficial to users

2021年，在B站有1.9亿用户观看泛知识类视频，泛知识类视频占全平台视频播放量的44%，具备有用性的视频内容越来越受用户的欢迎。

In 2021, 190 million users watched pan-knowledge videos on Bilibili, accounting for 45% of all video views on the platform, as useful video content is gaining steam among users.

此外，Pandaily中对“泛知识”的报道也用了pan-knowledge。

Chen Rui, chairman and CEO of Bilibili, defined “pan-knowledge” in this way: “As long as it improves personal skills and contributes to everyone’s life, it can be regarded as pan-knowledge.” At present, the pan-knowledge content of Douyin has covered six categories: life skills, popular science, humanities and arts, education, sports and workplace.