Brand Loyalty，品牌忠诚度。指的是重复购买某一特定品牌是基于比任何竞争对手更高的质量(higher quality)和更好的服务(better service)，而不是依赖于价格。品牌忠诚度是通过客户保留、客户终身价值和客户满意度调查来衡量的。

Brand loyalty—repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor—is not dependent on price.

Customer Loyalty，用户忠诚度、客户忠诚度。指顾客对某个品牌或商家的长期支持和信任，表现为持续购买和推荐给他人。

Brand Loyalty和Customer Loyalty的区别：

Customer Loyalty是perception-based (image and experience)，基于更合适的价格和折扣。

Brand Loyalty是money-based (prices and discounts)，基于比任何竞争对手更高的质量和更好的服务，而不是依赖于价格；

参考双语例句：

January 7, 2009—With the growing need for mobile operators to rapidly launch new services and applications, and with increasing pressure for device manufacturers to speed time to market of their latest handsets, Mobile Software Management (MSM) promises new opportunities for the mobile ecosystem to increase revenue, create brand loyalty and improve the mobile user experience.

2009年1月7日—随着移动运营商对迅速推出新服务新应用需求的增长和设备制造商对加快新款手机上市时间压力的增加，移动软件管理（MSM）通过增加收入，创造品牌忠诚度和改善移动用户体验为移动系统赢来了新机遇。

Looking forward, the Company plans to strengthen communications quality, improve customer portfolio, create new sales channels, and provide varied value-added services in order to retain customer loyalty, boost consumption, and raise its overall operating results.

展望未来，本公司期望除了在既有优良的通讯品质及客户结构上持续进步，更希望透过多项在通路结构、加值服务等方面的创新作为，提升竞争力及增强用户忠诚度与使用量，进而提升本公司之整体营运绩效。

HK(IFRIC) – Int 13 clarifies that where goods or services are sold together with a customer loyalty incentive (for example, loyalty points or free products), the arrangement is a multiple-element arrangement and the consideration receivable from the customer is allocated between the components of the arrangement using fair values.

香港（国际财务报告诠释委员会）－诠释第13号表明倘货物或服务与客户忠诚奖励（如忠诚积分或免费礼品）一併出售，则该安排属于多元素组合安排，而应收客户的代价须按公平值于安排的各组成部份间分配。

In conjunction with the 300,000+ member ConnectPress CAD Communities, TraceParts now offers suppliers comprehensive promotion opportunities including Web 2.0 advertising utilities such as targeted display ads linked to micro-sites, behavior-based direct marketing, pay-for-performance pricing, and community sponsorship opportunities which foster brand loyalty and support industry research and development.

通过与拥有30多万名会员的Connect Press CAD Communities并肩合作，TraceParts现在能为供应商们提供全面的宣传机会，包括Web2.0广告效用（如链接到小型网站的目标图片广告）、基于行为的直接营销、按效果付费定价以及培养品牌忠诚度并支持行业研发的社区赞助机会。