轻资产运营(Asset-light strategy)

“轻资产运营(Asset-light strategy)”模式，就是将产品制造和零售分销业务外包，自身则集中于设计开发和市场推广等业务；市场推广主要采用产品明星代言和广告的方式。“轻资产运营”模式可以降低公司资本投入，特别是生产领域内大量固定资产投入，以此提高资本回报率。

智力资本以知识及其管理为核心，构成了企业的轻资产。轻资产运营是一种以价值为驱动的资本战略，是网络时代与知识经济时代企业战略的新结构。轻资产运营必须根据知识管理的内容和要求，以人力资源管理为纽带，通过建立良好的管理系统平台，促进企业的生存和发展。“轻资产运营”是国际著名管理顾问公司麦肯锡特别推崇的战略,以轻资产模式扩张,与以自有资本经营相比,可以获得更强的盈利能力.更快的速度与更持续的增长力。

An asset-light strategy business model is a model for an organization, where the company has relatively few capital assets compared to its operations. It is the business strategy make up to efficiency by focusing equity investment on those where an organization’s expertise achieves the best return for investors. The principal objective of this approach is to boost the company’s long-term value by expanding its unique resources. 以下为相关例句，可供参考：

例句1

光明的轻资产运营模式贯穿整个产业链，协同作用显著，提升了企业的财务绩效。

Asset-Light Strategy runs through the whole industry chain in SBDF, with the obvious coordination function, and it has promoted the financial performance.

例句2

实行轻资产运营的光明，其投入资本收益率（ROIC）除不及世界乳业排名第一的雀巢外，均超过了其他国际国内一流的乳品企业；

Implementing Asset-Light Strategy, SBDF got a higher ROIC (Return on Invested Capital) than other international and domestic first-class milk enterprises except No. one Nestle of the world;

例句3

After the Asian Financial Crisis, a lot of enterprises’ price still exceed the MSCI (Morgan Stanley Capital International Inc. ) global index in Asia. These enterprises implement Asset-Light Strategy, with the intangible assets.

亚洲金融危机后,许多启用无形资产实施轻资产运营的亚洲企业跑赢了MSCI全球指数。